New gTLDs: .ruhr is Germany's first new generic top-level domain

Even before the new generic top-level domains (new gTLDs) of well-known cities such as .london, .nyc or .paris, the first German new gTLD is launched with .ruhr.

For the people living in the Ruhr area, resident companies and institutions as well as its worldwide fans, there is finally a new gTLD to strengthen their local identity. The residents, freelancers, sports and cultural clubs, leisure or public facilities as well as companies based in the Ruhr area can use .ruhr to demonstrate their direct affiliation to the Ruhr metropolis and further advance the monumental structural change of this marked region online.

The introduction of the new gTLD .ruhr is divided into the usual phases for the introduction of new domain extensions:

Sunrise period (01/21/2014 - 02/20/2014)
The introduction is currently in the so-called sunrise phase, in which trademark owners who have registered their trademark(s) in the Trademark Clearinghouse (TMCH) can register corresponding domain names under .ruhr. It is irrelevant where the trademark owners have their place of business or residence. The domains are allocated according to the "first come, first served" principle.

Ruhr Phase (02/25/2014 - 03/26/2014)
In this phase, usually referred to as "Landrush", local companies, organisations and private individuals from the Ruhr area have the opportunity to register their preferred domains for one month. The principle "first come, first served" applies once again when awarding the contract.

The domain owner must have the registered office or residence in one of the 53 municipalities belonging to the Regionalverband Ruhr (RVR) as well as an administrative contact in Germany for the corresponding domain.

General availability (from 03/27/2014)
In this phase, which begins in March, interested parties who have not previously fulfilled the respective conditions can now also register their desired domains. Also here the necessary information of an administrative contact resident in Germany applies for the corresponding domain. 123domain.eu offers trust services for this purpose for its customers, who cannot fulfill these conditions.

Based in Dortmund 123domain.eu feels strongly connected with the Ruhr area - and therefore also with .ruhr! Strengthen your local identity on the net and increase your chances of finding the domains of your choice. Just let us know by e-mail at info@123domain.eu which domains we may register for you. We would be happy to make you an appropriate offer and arrange everything else for you!

Arrange an initial consultation

Please see our Privacy Policy.